The Problem

At Form Era, we're addressing a common issue head-on: waist gaps in jeans. We know firsthand the frustration that can come from shopping in a world not designed for your curves, and have talked to dozens of women in our community about their struggles with jeans.

Our Solution

Crafting the perfect fit is our mission. It is our commitment to offer high quality, durable jeans, engineered for the perfect curvy fit, and in a wide range of sizes. Our 100% cotton jeans are made to order in our midtown Toronto studio, and are built to last, from premium materials.

Our Process

To develop our fit, we worked with real women from within our community, across a wide range of sizes, ensuring that our jeans corresponded to the shapes of real bodies. This collaborative process resulted in jeans that embrace and celebrates every curve, embodying our commitment to inclusivity and impeccable fit.

  • Hourglass Fit

    Goodbye, waistband gap

  • Durable Quality

    Premium materials

  • Slow Fashion

    Thoughtfully produced

  • Timeless Design

    Build your capsule wardrobe