We're Different

Form Era is a slow fashion brand made in Canada. Our jeans are designed especially for the hourglass body type, eliminating the waistband gap. We use premium materials to create timeless designs that are both artistic and built to last. 

 

Form Era was founded by Katie Switzer, a Toronto-based clothing maker who saw a gap in the market for high-quality jeans tailored to hourglass bodies. Frustrated by having to size up for her hips only to deal with a loose waist, and disappointed by the poor quality and boring styles of most "curvy" jeans, Katie was determined to create pants that fit her body, in the high quality she wanted.

 

After discovering that many other women faced the same issue, Katie dedicated over a year to research and fit testing, and Form Era was born. Launched in October 2024, Form Era offers high-waisted jeans designed for curvy women, in both straight and plus sizes.

 

Celebrate your curves with Form Era!