At Form Era, we're addressing a common issue head-on: waist gaps in jeans. We know firsthand the frustration that can come from shopping in a world not designed for your curves, and have talked to dozens of women in our community about their struggles with jeans.

To develop our fit, we worked with real women from within our community, across a wide range of sizes, ensuring that our jeans corresponded to the shapes of real bodies. This collaborative process resulted in jeans that embrace and celebrates every curve, embodying our commitment to inclusivity and impeccable fit.